Why more origination start implements social networks?
Online social networks are already at the heart of some really popular websites. It is also represent that social networking will play a significant role in future personal and commercial online interaction. Currently, many enterprises trying to implement social media strategies solely for the purpose of direct selling products or services.
How an organization utilizes social networking to measure business or get better empowerment? In few weeks ago we have learnt The ROI of Social Media Principle – Return on Investment. The features are Growth Rate, Marketing Campaign History, Customer Acquisition Costs, Retention Rates, Customer Saves and Cross-Sells (Kelly, 2010). Some people may think ROI is difficult to monitor in social media for helping companies but if we follow these rules the ROI can be measured. Therefore, effectively use the famous social networking platforms which can makes ROI become real numbers.
Maximize Ads and Social networking ROI
Should have these crucial plans of social networking
- Social Media or networks including
- Mobile devices
- Gaming platforms
- Search engines
- Online Video platforms
- TV channels
To approach measurement the key rules are in Social Networking
- Media: which type of media being used?
- Business: the environment and structure of the business
- Product: the nature and category of products or services offered
- Customer: the environment and type of customer(s)
—————————— Case Study ——————————
To help our case study target ProMos Company.
My group will be looking at Five social network strategies for ProMOS. The 5 strategies our group came up with are:
1. Assessment 2.Implementation 3.Monitor 4.Measure 5.Momentum
#1 Assessment of Organization (Andy)
#2 Social network implementation in organization (Rick)
#3 Monitoring (Danny)
#4 Using social networking to measure in an organization (Denni)
#5 Social network gains momentum at business (Owen)
So now that we have some ideas of benefits provided by social networks, i will now discuss one of the groups strategy for ProMOS using social networks. My strategy adopted for PosMOS using social networks is“Measure”.
We identified some engagement with this brand in social media:
Post Impressions: viewing a brand post.
Page Impressions: viewing a brand owner’s social platform.
Personal Actions: consuming brand content such as photos, videos or links.
We make some clear strategies that social media can improve the efficiency of market for example, create an online forum that allow customers to make comment on product concepts and offer improvements for existing products.
Through establishing this kind of social networking sites in generally.
ProMos can have different way acquire successful ROI efforts come from social networking to improve brand value.
Facebook/MySpace/Google+
- Acquire numerous
·Number of fans/friends
·Number of comments per day/weekly/monthly
·Number of discussions started by fans page
Twitter:
- Acquire numerous
·Number of qualified followers (qualified meaning actually people, not robots)
·Number of forward on Twitter
Blogging or micro blogging:
- Acquire numerous
·Number of comments
·Number of subscribers
Online Forum/Message Boards:
- Acquire numerous
·Number of new members
·Number of topics started per week
·Number of active members per month
There are many more ways you can measure, and many more social media sites offer different types of measurements to its members. However, defining the “return” on a social media activity doesn’t mean always have to be a directly sell products. It’s actually very rare to see a “click to purchase” from a mention in social media on the idea that attempting direct return to a sale will prove that social media works.
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Hey Denni, good blog about how “measure” should be an important aspect of social network being a part of organizations. Organizations can monitor and measure the growth of their organizations since they started using social networks. For Example as you stated they can measure sales, items bought how much has this increase after social networks was introduced.
thanks for reading my blog Andy, measure is a crucial part of social networks within and organisation. it allows you to measure grow on various aspects, such as network growth, is sales
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Hey Denni,
You describe strategy is measure. There are many social media can measure benefits which bring different influence. I am insteresting about your message boards concepts. Is it similar micro-blogging tools?
Hi Denni,
Although it is a belief that social media cannot be used to measure an organization, the opposite is actually true. By monitoring the performance of an organization on social networking sites, the overall performance of an organization can be estimated. For example, by examining the perfomance of an organization onsocial media factors such as the nature of procudts, consumers and type of media used can be determined. In measuring the performance of a specific brand on social media, the reception of such a brand can be measure by the rate at which views consume the brand contents, such as videos, links and photos. Besides, by creating a social media platform, consumers are provided with the opportunity of making comments and offering recommendations for improvements. Through such activities, an organization is able to estimate its overall performance and make appropriate interventions based on the outcome of the measurements. I liked your post.
Regards, Mazen
Hey Denni, nice post. Just like you said more and more organizations are using social netowrk tools. However, social media can represent both opportunity and risk to the business. Ideally, it provides a key platofrm for the organziation to connect with customers and shape their perceptions. Eventually social media would be a place for advertising and corporate communications. Here is article about soical networks and organization that you might be interested. http://smartblogs.com/social-media/2011/11/11/how-social-media-makes-your-organization-stronger/
Hi,
I agree with you that social networking will represent a significant role in future. And ROI will be effective for measurement. There are also other tools you could use to measure your social media success, such as Google Analytics, Klout, Wildfire’s Social Media Monitor and My Top Tweet. By using these tools will definitely help you with the measurement.