ROI is an important part for enterprises, this week before I discussion the ROI. We should be know the ROI definition which is “A performance measure used to evaluate the efficiency of an investment or to compare the efficiency of a number of different investments. To calculate ROI, the benefit (return) of an investment is divided by the cost of the investment; the result is expressed as a percentage or a ratio”(Investopedia, 2012)

The return on investment formula:

*                       (Gain from Investment – Cost of Investment)
ROI     =     ──────────────────────────────────
                                               Cost of Investment

Does social media really worth it for international business? Sure, there are enormous successful model of involving small local businesses. But are social-media initiatives really valuable for big organizations? In addition, are enterprises go about calculating the ROI of its efforts?

The three key areas to examine are:

  •  Enhance the level of employee engagement
  •  The employee income rate
  •  Sales results for good

Therefore, this blog post is to describe ROI of its efforts on the social Web?

According to Google Analytics has indicated evaluate ROI of social media web is not easy task even a company has much rich experiences. Therefore, before enterprises invest budget to social media should establish completed strategy. Therefore, what kind of ROI strategies would be required?

1.    Commercial exploitation and Commercial Strategy

In right time and right channel to do commercial exploitation is an important method. In prime time such as Super Bowl ads, FIFA World Cup and Olympic Games these channels are good to expose advertisement. Therefore, it is usually could discovered many companies utilize these prime time to progress commercial activities in social networking.

2.    Viral marketing is crucial role of blogging

Viral marketing has integrated blogging is a new digital advertising and marketing. In addition, according to Dr. Ralph F. Wilson the six effectively Viral marketing principles should be associated (The Six Simple Principles of Viral Marketing, 2001)

  • Gives away products or services
  • Provides for effortless transfer to others
  • Scales easily from small to very large
  • Exploits common motivations and behaviors
  • Utilizes existing communication networks
  • Takes advantage of others’ resources

As a result adequately use viral marketing for blogging is a high ROI for business companies. However, it is not enough use viral marketing on blogging because social medial tools still need Thus; to controlling Social Flow to raise ROI rates.

Social Flow involves social media optimization platform that helps companies increase their audience engagement on various social networks. More precisely, how Social Flow works for enterprise? Social Flow tools can provide the two social media platforms to monitor Twitter and Facebook accounts then have high performance, users could get instant results including, and visitors have how many likes, comments, forwards, click rates and sharing activities.

3. Investment the right keywords

In conclusion, as the above mentioned suggestions are just the small points of the raise ROI of Social Media. Therefore, to measuring the ROI of social media is a big challenge. However, to acquire the best out of blogging marketing account, the crucial role is companies’ policies of ROI and find out stable platforms regularly because there is not method or platforms can be popular forever.


Investopedia, (2012) Retrieved from
Ralph, F, W. (2001). The Six Simple Principles of Viral Marketing. Retrieved from
Social Flow, (2012) Retrieved from
Wsimarketingstrategy, (2012). Retrieved from