As we know the airport is a travel abroad must pass through. In this regard the airport has a leading position in the tourism industry. How do passenger know the airport latest information of the different countries of the world? After the network flourish passengers often use twitter and Facebook to find the latest information on different parts of the airport in the world use various strategies to interact with passengers, and provide them with the number of flights delayed, services, information and schedule changes. For example, Twitter is considered to be the most convenient social media channels, this is because the information transmitted in the form of relatively brief, airports through the Twitter to publish information such as flight delays and interruptions.
However, in terms of the airport social media is very important way to communicate with passengers. There are many airport arranged a special team to monitor the traffic and comments of various social media channels. Simpliflying and Airports Council International analysis of the impact of European airports how to use different forms of social media brings its customer service.
Some airports now use Instagram and other photo sharing networks, such as Tadaa the EyeEm powerful Streamzoo tools, social media library in the airline. Good procurement user-generated content, they can be very effective, they can show the destination, they are a good visualization of major news events, they are very good, and often will not be found in other social channels in the community.
Why use Instagram?
Statistical reasons: most of the mobile phones in the United States and the United Kingdom is now smart phones, camera entry-level digital camera. In the United States, more and more smartphone sales ($ 1.5 million) than all cameras combined. Photo taken in the United States with smart phones, jumped from 17% in 2010 to 27% in 2011. There was a time, the iPhone now the most popular camera on Flickr. As an airline, is the essence of your business vision. ( Shashank Nigam, 2012)
The following shows an average of how many people use social media browser airport information:
Using social media to improve airport security
Why on Social Media? The list should be on the web for anyone at anytime to copy and keep with their luggage.
Top 10 Social Media Initiatives by Airports
- Changi Airport (SIN)
- Akron-Canton Airport (CAK)
- Melbourne International Airport (MEL)
- Outagamie Airport (ATW)
- London Gatwick Airport (LGW)
- Kuala Lumpur Airport (KLIA)
- Manchester Airport (MAN)
- Boston Logan Airport (BOS)
- Bangalore International Airport (BLR)
- Copenhagen Airport (CPH)
The link shows top 10 of the Airport using social media and how they use. http://www.slideshare.net/shanxz/top-10-social-media-initiatives-by-airports?
Airports using Twitter list. (SUNDAY, 26 AUGUST 2012). Retrieved from http://www.airgatesolutions.com/index.php?option=com_content&view=article&id=109&Itemid=98
Airports use social media to listen, assist and deliver, (14 Feb 2012), Retrieved from http://blog.apex.aero/prepost-flight/airports-personal/